Dec

29

Lift to Experience

Filed Under L 

You said it. You’re allowing me to use a phrase, so I’m taking it and running! Lift to experience, as in the phrase inscribed on the perfume sample pages of magazines. You’ve never noticed it, but go look. On each and every perfume sample page in a magazine, it’s inscribed. I never noticed that myself, but when a friend started a local band called, Lift to Experience, I had to know where it came from. We always thought it had to do with the ephemeral sounds and the deeply religious background of the boys in the band, but nope. It’s a pretty prolific thing to write on a simple ad, and consistently so, don’t you think?

Nancy Shelton

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